How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market by Mark Payne

Author:Mark Payne [Payne, Mark]
Language: eng
Format: mobi
ISBN: 9780804138741
Publisher: The Doubleday Religious Publishing Group
Published: 2014-10-06T14:00:00+00:00

HOW TO GET TO TRANSFORMATIONAL QUESTIONS, AND THE BIGGER ANSWERS THEY OPEN UP

While the transformational questions that unlock transformational answers on your innovation initiatives will be specific to the category and task at hand, here are some principles that can guide you in finding them.

1. Assume transformation is necessary.

The only way to get to transformational questions is to purposefully chase them, and this starts with assuming that transformation is necessary, rather than an option. Assuming transformation is necessary changes the conversation in the team from “should we transform something?” to “what will we transform?”

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